Find out how to Grasp Social Media: Seven Tricks to Appeal to Extra Followers

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As essentially the most adopted CFA charterholder on LinkedIn, Eric Sim, CFA, has expertly leveraged social media to join with different professionalsconstruct his private model, and advance his profession. Within the Find out how to Grasp Social Media sequence, tailored from his current ebook Small Actions: Main Your Profession to Massive Success, Sim shares some important classes on find out how to make social media give you the results you want.


In 2020, I made two of LinkedIn’s lists for its content material creators: China Highlight and Singapore Prime Voices. It was such an honor that my LinkedIn work had been acknowledged for driving considerate {and professional} conversations.

I’m typically requested to disclose my secrets and techniques about how I’ve elevated my follower numbers on LinkedIn, which now exceed two million. My preliminary recommendation is that the standard of your followers is extra vital than the amount. And the standard of your content material is the muse for constructing your follower base.

However when you give attention to producing high quality content material, there are different issues you are able to do that will help you change into extra extensively adopted on LinkedIn. Listed below are my seven suggestions.

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1. Touch upon Different Individuals’s Posts

After I come throughout an attention-grabbing LinkedIn submit, I attempt to depart an insightful remark, which regularly prompts the creator to have interaction with me. With engagement comes extra visibility. In case your feedback add worth to readers, they are going to comply with you. Commenting takes just a few minutes, so it’s an environment friendly approach so as to add worth to readers.

2. Reveal Failure

Most social media posts solely present the optimistic aspect of life, however everyone knows that life has its ups and downs. If you publish one thing that exposes your weaknesses, you make it simpler for individuals to determine with you and to share their very own failures. You assist take the strain off individuals to be good on a regular basis. Revealing failures makes the tales you inform on LinkedIn extra attention-grabbing (do not forget that when there’s no battle, there’s no story) and makes you extra likable. This phenomenon is called the Pratfall impact. It was found in 1966 by social psychologist Elliot Aronson, who demonstrated that extremely competent persons are perceived as extra likable once they carry out an extraordinary blunder.

3. Be Observant

To draw followers on LinkedIn, it’s essential have attention-grabbing and contemporary concepts frequently. Some individuals ask me how I develop such a variety of subjects to jot down about and but nonetheless keep inside the common theme of profession and life expertise. The reply: I observe my environment and the individuals I encounter. After I discover a potential subject for a LinkedIn article, I instantly notice it down on my cellphone.

My article concepts usually come from individuals in on a regular basis life, together with my tailor in Hong Kong, a tour information in London, and gardeners tending to lotus vegetation at Gardens by the Bay in Singapore. Generally I merely exit to my very own backyard and be taught from nature.

If you happen to have interaction with individuals and your atmosphere, you possibly can be taught classes from them and translate these classes into interesting content material that provides worth to your followers.

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4. Communicate at Occasions

I’m invited to talk at occasions virtually each month. On the ultimate slide of my shows, I share my social media usernames in case attendees need to comply with me. I additionally submit a abstract of my speech on LinkedIn. I normally
see an uptick in my follower numbers after every speak.

If you happen to don’t have the chance to current at occasions but, attempt to prepare talking classes at your college or office to share your hobbies, specialist expertise, or subjects you’re fascinated about.

5. search engine optimization Your LinkedIn Profile

Forward of every talking occasion, the organizers normally ask me for my biography to submit on their web site, and I ensure to incorporate my LinkedIn URL within the bio. Over time, my LinkedIn profile web page has been backlinked like this on the web sites of many organizations, together with these of prime universities, whose websites sometimes have a excessive area authority. Search engine algorithms work out that these hyperlinks all level again to my LinkedIn, and this helps with the search engine marketing (search engine optimization) of my profile, so it seems larger up the outcomes web page when individuals seek for my identify.

Bonus tip: If you’re a charterholder, all the time add your CFA designation to your identify in your bio or at any time when you might be talked about on-line. Attempt googling “Eric Sim.” You could or might not discover me, however should you google “Eric Sim, CFA,” you will note a minimum of three pages of search outcomes about me. That’s the energy of “CFA” as an identifier for search engine optimization.

6. Community Offline

It’s a good suggestion to community so as to add worth over and above simply posting content material. This can maintain your followers completely happy and provide help to entice new ones. For instance, I manage on-line and offline networking occasions for a few of my followers who repeatedly have interaction with my posts. I’m curious to know who they’re and why they get pleasure from my content material. Shakiru, a crude oil buying and selling analyst based mostly in London, appreciated my very first LinkedIn article, “I failed my arithmetic examination.” At the moment, I had only a few hundred connections. At any time when I go to London, I all the time invite Shakiru to affix my networking occasions and introduce him to my different London-based buddies and connections. Assembly nose to nose helps strengthen our relationship.

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7. Be Like Bamboo

A journalist writing for a tech journal requested me whether or not the rise in my LinkedIn followers resembled a linear or exponential sample. It was the latter. Originally, I made sluggish progress in gaining followers, however I nonetheless loved writing my articles. Customers like Shakiru, by partaking with my posts, helped me construct a basis of followers, enhance my writing, and broaden my considering. This is rather like how bamboo grows. After I planted some bamboo in my backyard, nothing a lot occurred within the first yr, then new bamboo immediately shot up by a couple of meters inside weeks.

A weblog of 1,000,000 followers begins with a single connection.

For extra tips about social media and profession growth please discuss with Small Actions: Main Your Profession to Massive Success, by Eric Sim, CFA, and his co-author Simon Mortlock.

If you happen to appreciated this submit, don’t neglect to subscribe to the Enterprising Investor.


All posts are the opinion of the creator. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially replicate the views of CFA Institute or the creator’s employer.

Picture courtesy of Eric Sim, CFA


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Eric Sim, CFA

A key opinion chief on LinkedIn, Eric Sim, CFA, is the creator of the ebook Small Actions: Main Your Profession to Massive Success. He based the Institute of Life with a mission to coach younger professionals to achieve success at work and in life. Beforehand, when based mostly in Hong Kong, Sim served as a managing director at UBS Funding Financial institution and an adjunct affiliate professor of finance at HKUST. Try his visible CV and its notable failures right here.

Simon Mortlock

Simon Mortlock is a author and editor, and an professional in producing B2B and B2C content material throughout a spread of digital channels. He makes a speciality of employment-related subjects, and presently works as a content material supervisor at eFinancialCareers (eFC), a number one careers web site for the monetary providers sector.

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