Frequently investing to seek out the most effective individuals to make her staff shine is simply one of many ways in which Tempo stays forward of the curve.
With over 30 years expertise within the communications and advertising business, Anita Tempo is well-versed within the operating and administration of companies. Rising and adapting with yearly and staying agency in her imaginative and prescient to supply the freshest inventive ‘outside-in’ answer to her shoppers, she shares extra of her journey with Enterprise Issues.
What services or products do you present?
Tempo is a inventive communications company specialising in PR, social media, inventive content material, design and model technique. We’re a staff of 23 with a mixture of company and in-house expertise.
What kind of companies do you’re employed with?
We don’t specialize in a specific sector and we work with a variety of shoppers regionally, nationally and internationally. Purchasers vary from small SMEs to giant world enterprises throughout each B2B and B2C and embrace sustainable cleansing model Bio-D, world multinational client items firm Reckitt, Yorkshire housing developer Beal Properties, luxurious vacation house producer Victory Leisure Properties and worldwide waste plastic street firm MacRebur. We made a aware determination to not specialize in a sector after we began Tempo – our multiple-sector expertise means we method each alternative with a mix of experience and contemporary concepts and we will at all times deliver an ‘outside-in’ perspective to a quick.
What downside does your organization remedy?
Our job is to boost the profile of our shoppers, constructing a optimistic fame and growing model consciousness. We create good content material and ship campaigns that get our shoppers seen, have interaction the correct audiences and create demand for his or her services or products.
What’s your USP?
Advertising and marketing communications is a particularly aggressive business – there are various, many businesses all providing related companies. Each company will declare to have a inventive edge however you’re solely nearly as good as your final concept. All of it comes all the way down to the individuals in your staff. I’ve been very clear since day one among Tempo that I needed to deal with recruiting the most effective individuals and the continued funding within the staff is testomony to that. I’m humbled daily that each staff member has chosen to work right here and it’s my job to verify they proceed to like what they do and in doing so, that we’re delighting our shoppers. We work as one staff and there’s a actual sense of being a part of one thing ‘particular’ – I’d say that’s our USP.
What are your organization values? Have you ever ever had them challenged and in that case how have you ever handled it?
Our values had been agreed by the very first staff members within the early days of Tempo. It was vital that our values had been genuine: energetic, optimistic, concerned and real. We continuously examine ourselves to verify we’re remaining true to them and I’m happy to say that we’re.
6. How do you make sure that you recruit a staff that displays your organization values?
It’s normally fairly evident if candidates share our values after we meet them. I’m at all times eager to contain different members from the broader staff within the recruitment course of – it’s essential that any new staff member is an efficient match, not simply them for us but additionally vice versa. I’m additionally aware we want range (we don’t desire a staff of clones!) so sure, they should share our values but additionally deliver different qualities to the staff too.
Are you cheerful to supply a hybrid working mannequin of house/workplace post-covid?
I firmly imagine we work higher after we’re all collectively – it’s simpler to collaborate and assist one another, everybody feels concerned in what we’re doing and concepts are sparked by our casual conversations. We offer the choice to do business from home and can proceed to take action however the staff’s desire is to be within the workplace. There may be positively a way of group after we’re all in collectively. All of us like one another and we get pleasure from working collectively – it’s rather more enjoyable being right here than being at house!
Do you will have any suggestions for managing suppliers and prospects successfully?
Deal with them as you’d prefer to be handled. Reputations are extra fragile than ever in in the present day’s world the place everyone seems to be a reviewer or a commentator. You wish to be somebody individuals wish to do enterprise with. Within the early days of Covid, after we had been all in no-man’s land and probably not figuring out how lengthy lockdown would final, I made some extent of thanking shoppers once they paid us and ensuring we paid all our suppliers on time. Frustratingly, it tends to be the bigger corporations which can be the worst for paying on time.
Any finance or cash-flow suggestions for brand new companies beginning out?
There’s a well known saying ‘money is king’ and it’s so true. It’s very straightforward to be lured right into a false sense of safety by a flattering turnover or revenue determine however except you’re getting paid, and have cash in your checking account, it’s of no worth. Your money movement is essentially the most significant indicator of the well being of your small business. For those who can’t pay your payments, you’ll quickly run out of street. Be sure your fee phrases are clear from the start and embrace a penalty for late fee. Equally, it’s vital to pay your suppliers on time. You don’t wish to get a fame for being a ‘dangerous payer’ as it’s going to come again and chunk you.
For those who may ask one factor of the federal government to vary for companies what wouldn’t it be?
Some kind of tax break for small companies could be a good suggestion. For instance: for companies which can be past the preliminary start-up section and within the essential subsequent stage of investing for progress (outlined by turnover and headcount degree), we’d welcome a lowered VAT fee (for an outlined interval). This is able to permit us to divert that cash to using extra staff members and thus creating extra jobs which in addition to fuelling the enterprise progress, additionally has wider financial advantages.
What’s your perspective in the direction of your opponents?
It’s straightforward to get distracted in case you pay an excessive amount of consideration to what others are doing. My desire is to deal with what we’re doing and what we will management.
Any ideas on the way forward for your organization and your desires?
We’re six years outdated and it’s handed so rapidly. We grew in a short time from day one and though COVID slowed us down, we’re again on monitor and exited 2021 in an excellent place. I’m excited concerning the future however to be trustworthy, I don’t wish to fear an excessive amount of concerning the finish purpose and as a substitute deal with making an attempt to benefit from the journey. I’ve heard too many individuals crave a “what subsequent?” once they’ve reached their purpose. It’s a cliché nevertheless it’s true to say that the fun is within the chase.