Digitas India ropes in Abraham Varughese as chief inventive officer


Digitas India on Wednesday introduced the appointment of Abraham Varughese as chief inventive officer. Varughese shall be primarily based out of Mumbai and can work carefully with Digitas India’s management group which incorporates Unny Radhakrishnan (CEO) and Sonia Khurana (COO) in driving the inventive output and strategic route for quite a few manufacturers at Digitas India, the corporate stated in a press release.

Varughese strikes from Publicis Groupe Malaysia the place he was the chief inventive officer and answerable for integrating the holding firm’s companies to ship the worth of “Energy of One” for shoppers which incorporates Samsung, Maxis Telecom, McDonald’s and Mondelez. Earlier than that, he was in Dubai with Leo Burnett, TBWARAAD and FP7/McCann-Erickson.

As CCO, Abraham will play a key function in setting and driving the longer term route of our inventive technique, Khurana stated. “Together with his inventive firepower, we sit up for unlocking extra alternatives to attach with our consumer’s audiences in significant methods, combining inventive considering, tech, information and media. He’s a contemporary communicator, a brave chief and his lived-in experiences from across the globe provides nice texture to our group,” she added additional on the appointment.  

 “As the complete trade makes an attempt to adapt and navigate a plethora of platforms which are consistently evolving, I can’t consider a greater place to be at than Digitas India. It’s a uncommon alternative to collaborate with the most effective minds in Artistic, CX Design, Expertise, Technique and Knowledge –capabilities which are key to bridging the hole between the true world and tomorrow’s all-encompassing digital areas. I sit up for co-creating compelling model experiences for our shoppers, and in the end delivering client journeys which are really memorable,” Varughese added. 

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