Chevrolet reboots, updates ‘The Sopranos’ intro for Tremendous Bowl advert

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Chevrolet rebooted and up to date the introduction sequence of the HBO present “The Sopranos” for a shock Tremendous Bowl advert for its new electrical Silverado pickup truck.

Chevrolet

Chevrolet rebooted and up to date the introduction sequence of the HBO present “The Sopranos” for a shock Tremendous Bowl advert for its new electrical Silverado pickup truck.

The 60-second advert, known as “New Era,” aired through the first quarter of the sport with out the Normal Motors model releasing any previews or teasers forward of time, a apply that has change into frequent place for Tremendous Bowl advertisers.

The industrial contains most of the identical photographs as the unique introduction, however as a substitute of Tony Soprano, performed by James Gandolfini, driving a 1999 Chevrolet Suburban SUV, it is the mob boss’ daughter, Meadow, performed by Jamie Lynn Siegler, in a 2024 Chevrolet Silverado EV.

“It is a totally different approach of showcasing ‘The Sopranos’ and showcasing Chevrolet, and it felt like the good factor to do,” Steve Majoros, vp of Chevrolet advertising and marketing, informed CNBC. “When you may have a truck this essential to our enterprise, there’s actually no different logical platform to do that.”

The spot options the unique theme tune of the present, “Woke Up This Morning” by British band Alabama 3. It ends with the reunion of Meadow together with her brother, A.J., performed by Robert Iler, and actor John Cusack, who does voiceovers for Chevrolet, saying: “The primary-ever, all-electric Chevy Silverado. A complete new truck for an entire new technology.”

The advert was directed by David Chase, creator and director of the present, with help of Phil Abraham, director of images for “The Sopranos” authentic title sequence. The hit present aired on HBO from 1999 to 2007.

Majoros mentioned the corporate did not need to tease the advert as a result of the group “appreciated the notion of a giant assertion that may come out of nowhere.”

The final time Chevrolet had an advert presence on the Tremendous Bowl was in 2015. It was one other shock industrial that made it seem a TV blackout had occurred simply earlier than the sport was about to start out. The spot touted the corporate’s Chevrolet Colorado pickup that featured inbuilt 4G LTE to help in watching the sport within the occasion of an actual energy outage.

“The Sopranos” reboot is the second Tremendous Bowl advert for GM this yr. The corporate earlier this week launched a 60-second advert forward of the sport starring actor and comic Mike Myers reclaiming his position as Dr. Evil from the “Austin Powers” spy comedy trilogy.

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