Allstate Canada Joins Inclusion Canada within the Battle In opposition to Ableism

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MARKHAM, Ontario, Feb. 15, 2022 (GLOBE NEWSWIRE) — Allstate Insurance coverage Firm of Canada (“Allstate Canada”) is partnering with Inclusion Canada (previously the Canadian Affiliation for Neighborhood Residing) to launch a public schooling marketing campaign targeted on ableism and the way it impacts the lives of individuals with disabilities.

“Ableism is the idea, and apply of the idea, that individuals who have a incapacity are of much less worth than others,” says Krista Carr, Government Vice President of Inclusion Canada. “Ableism results in exclusion and marginalization throughout the lifespan (of individuals with disabilities). Segregated education, inaccessible communities, and excessive charges of poverty are all in the end grounded in ableism.”

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Final yr, Inclusion Canada introduced collectively a various group of people with an mental incapacity to share insights on how ableism has impacted their day-to-day life, and the methods individuals with out disabilities can turn out to be higher allies. Though over one in 5
(22%) individuals in Canada aged 15 years and older establish as having a incapacity, most Canadians don’t perceive or stay unaware of the influence ableism has on the lives of individuals with disabilities.

The general public schooling marketing campaign, which runs from February to April 2022, will assist Canadians outline ableism and perceive its influence, in addition to present a platform for individuals with disabilities to share their tales and advocate for a extra inclusive society.

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Allstate Canada helps Inclusion Canada’s imaginative and prescient that each Canadian ought to have alternatives to guide a satisfying life and it’s doable to create a extra equitable society the place individuals with disabilities have entry to the identical alternatives as everybody else.

Allstate Canada is proud to help this marketing campaign and encourages its workers, clients and community of communications channels to assist amplify Inclusion Canada’s objective to coach Canadians on ableism.

“We stand dedicated in our objective to convey power, expertise and care to the whole lot we do,” says Ryan Michel, President and CEO of Allstate Canada. “This not solely applies to our clients and making certain that they’re in good palms, but in addition in help of our neighborhood companions. Inclusion Canada helps to construct a extra inclusive society for individuals with an mental incapacity and their households, and we’re glad to have the ability to use our platform to assist the group educate Canadians on ableism.”

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Allstate Canada’s social and neighborhood influence technique contains fostering an surroundings of inclusion, engagement and empowerment for individuals who expertise limitations to participation. Between 2020 – 2021, Allstate Canada donated $50,000 to Inclusion Canada in help of the preliminary growth of the general public schooling marketing campaign, and one other $20,000 to help the group’s federation members throughout the provinces it serves.

To be taught extra about Allstate Canada’s social and neighborhood influence technique go to www.allstate.ca/webpages/about/neighborhood.aspx.

To be taught extra concerning the marketing campaign, go to https://inclusioncanada.ca/this-is-ableism/

For extra info, please contact:

Travon Smith
Public Relations Specialist
437-229-1577
tsmith@allstate.ca

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Marc Muschler
Senior Communications Officer
416-661-9611 ext. 232
mmuschler@inclusioncanada.ca

About Allstate Insurance coverage Firm of Canada

Allstate Insurance coverage Firm of Canada is a number one dwelling and auto insurer targeted on offering its clients prevention and safety services for each stage of life. Serving Canadians since 1953, Allstate strives to reassure each clients and workers with its “You’re in Good Arms®” promise and is proud to have been named a Greatest Employer in Canada for 9 consecutive years. Allstate is dedicated to creating a constructive distinction within the communities wherein it operates by partnerships with charitable organizations, worker giving and volunteerism. To be taught extra, go to www.allstate.ca. For security suggestions and recommendation, go to www.goodhandsadvice.ca.

About Inclusion Canada

Inclusion Canada is a nationwide federation of 13 provincial-territorial associations and over 300 native associations working to advance the total inclusion and human rights of individuals with an mental incapacity and their households. We prepared the ground in constructing an inclusive Canada by strengthening households, defending rights, and reworking communities into locations the place everybody belongs.

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