Betterment Overview – Is This Robo-Advisor Proper For You?


Betterment Overview

  • Commissions and Charges
  • Ease of Use
  • Funding Choices
  • Efficiency
  • Help


Betterment is likely one of the main robo-advisor companies for individuals who wish to simplify their strategy to investing. Is that this service value utilizing? How does it examine to different robo-advisors? Learn our in-depth evaluation to search out out if Betterment is the appropriate funding service for you.

About Betterment is an automatic funding administration utility, also called a robo-advisor. It performs lots of the capabilities of a monetary advisor, together with portfolio building and administration, at a fraction of the associated fee.

Betterment is credited with spawning the robo-advisor brokerage business by changing human advisors with refined machine studying algorithms that seamlessly automate managed-portfolio companies. The platform makes use of exchange-traded-funds (ETFs) because the constructing blocks for its wealth administration methods, which helps present diversification and liquidity whereas protecting prices low.

In our Betterment evaluation, we’ll cowl every part you must know to resolve if this robo-advisor is best for you.

Betterment Historical past

Betterment was launched in 2008 by Jon Stein with the purpose of offering entry to skilled wealth administration companies to a broader client demographic that in any other case wouldn’t qualify for or be capable of afford a monetary advisor. Skilled monetary advisors usually require a minimal of $100,000 or extra in capital to take a position and so they command costly administration charges round 2% of belongings along with transaction prices. Since 2008, Betterment has grown belongings to $29 billion below administration and has diversified companies to supply entry to human advisors.

Betterment Platform

How Betterment Works

Betterment seamlessly walks customers by way of the method of defining your Betterment investor profile, figuring out your targets, scheduling funding, and creating and managing your optimized funding portfolio. Automated tax-harvesting, portfolio rebalancing, funding and dividend reinvestment are embedded into the platform, enabling customers to set it and neglect. For traders who wish to take a extra hands-on strategy, Betterment provides you the flexibility to trace your portfolio efficiency or manually modify your portfolio allocations. It’s just like companies like Wealthsimple and M1 Finance.

Betterment takes a goals-oriented strategy (i.e. Retirement, Construct Wealth, Security Internet) that permits customers to prioritize near-term and long-term monetary targets. These targets information the platform in designing and executing a clear funding plan that’s geared in direction of assembly your investing targets. Betterment has teamed up with BlackRock and Goldman Sachs to broaden its strategic portfolio choices.

Account Necessities

There isn’t a minimal steadiness required to open an account at Betterment. Customers should be 18 years or older.

Betterment Pricing and Charges

Betterment gives three pricing plans, which offer you entry to both purely automated robo-advisor companies or a mixture of human advisors and automatic administration.

Betterment Pricing

The No Price plan doesn’t require an account minimal and doesn’t include any charges. It features a fee-free Betterment checking account, a Betterment money reserve account with variable curiosity as much as 0.10% (which is basically a financial savings account), and entry to Betterment’s retirement and monetary planning instruments. You can’t make investments with this plan.

The 0.25% Annual Price plan offers entry to the core robo-advisory companies that may assemble and handle your funding portfolios in accordance with your funding profile. You’ll be able to open a standard funding account, an IRA, and/or a belief account. You get entry to socially accountable investing choices, portfolio rebalancing, and automatic tax-harvesting (matching capital positive aspects with capital losses). The plan comes with a 0.25% annual administration charge based mostly on the entire steadiness in your funding account.

🏆 Prime Rated Providers 🏆

Our staff has reviewed over 200 companies. These are our favorites:

The 0.40% Annual Price plan requires a minimal steadiness of $100,000. In further to all companies within the 0.25% charge plan, this premium plan offers limitless entry to a human advisor who can present recommendation on managing retirement plans, actual property and particular person shares. Betterment’s Licensed Monetary Planners (CFPs) are additionally on the prepared to supply customized steering for all times occasions together with property planning, insurance coverage planning, faculty planning, tax implications and retirement planning.

Oblique Charges

Since Betterment makes use of ETFs of their portfolios, customers ought to pay attention to the expense ratios for this asset class which can be handed on to them. For instance, the Vanguard S&P 500 ETF has an annual expense ratio of 0.04%. Whereas comparatively low cost, these fund charges can nonetheless erode portfolio efficiency within the long-run. Like most robo-advisors, Betterment particularly targets ETFs with low expense ratios.

Betterment Portfolio Expense Ratio

Betterment Platform

Betterment may be accessed on-line and thru a cell app for Android and iOS units. This isn’t a do-it-yourself sort of platform, however a structured platform that automates and manages duties for you. In reality, customers have little or no management over what’s included within the Betterment core portfolio. For a lot of, leaving issues to the professionals is an effective factor. All investments are made with ETFs. There are not any particular person shares, bonds or different monetary devices used. This retains every part diversified and prevents the potential for blowing out the account based mostly on a single unhealthy earnings report or information catalyst.

Betterment Investing Instruments

Portfolio evaluation instruments can be found for customers to gauge and monitor the efficiency of their portfolios and modify settings. Premium customers have entry to Betterment monetary advisors instantly by way of the app. You’ll be able to merely textual content for recommendation. The money analyzer characteristic helps customers finances financial savings and bills.

Account varieties

Betterment gives customary taxable accounts, conventional and Roth IRAs, joint accounts, and trusts for investing. You can too open a checking account or financial savings account with Betterment.


Betterment gives versatile portfolios that allow you to barely change the asset allocation within the Betterment core portfolio. You’ll be able to’t spend money on particular person shares or select your personal funds, however you’ll be able to add extra of 1 ETF within the portfolio on the expense of one other.

Along with the core computer-generated portfolios that Betterment gives, the platform additionally offers theme-based portfolios. These embrace Socially Accountable Investing (SRI) portfolios that eradicate firms with a big damaging local weather influence (e.g. oil firms) and weights in direction of firms with a optimistic social influence (e.g. women-led firms). There’s additionally the Goldman Sachs Good Beta portfolio for traders with larger threat tolerance and the BlackRock Goal Earnings portfolio for bond investing.

Betterment Portfolio


Particular person portfolio efficiency relies on many elements each managed and uncontrolled. Managed elements embrace if you get began, the timing and quantity of your deposits, and your portfolio allocation. Uncontrollable elements embrace geopolitical occasions and world and monetary market volatility. No matter these occasions, Betterment purports that its tax-loss harvesting technique can yield efficiency positive aspects as much as 2.66% in periods of excessive volatility.

Betterment Historical Performance


Betterment automates portfolio rebalancing when the allocation percentages deviate previous sure triggers as valuations change. For instance, you might have a 65% allocation to S&P 500, however a steep drop within the underlying ETF precipitated the allocation share to fall below 60%. This might set off computerized rebalancing by buying extra S&P 500 ETF to carry it again to 65%.

Betterment Flexible Portfolio

Tax-loss Harvesting

Whereas tax loss harvesting (TLH) is a operate of many widespread robo-advisors, Betterment will get the job performed extra effectively largely partially to having secondary choice of ETFs. Offsetting capital losses with capital positive aspects is the fundamental theme of TLH. Nevertheless, promoting a shedding place requires ready at the very least 30-days to keep away from the wash rule. By having a number of index ETFs representing the identical index, Betterment is ready to swap out one shedding place to use the losses, whereas repurchasing the identical index by way of a special ETF to learn from positive aspects out there. For example of how this works, Betterment would possibly swap out the Vanguard US Complete Market S&P 500 ETF with the iShares S&P 500 Worth ETF or the Schwab US Massive Cap Worth ETF with out ready 30 days.


Betterment is the unique robo-advisor that launched a complete new section of robo-advisors inside the fintech business. Many opponents have entered the sphere by way of the years with their very own little niches (for instance, Acorns specializing in micro-investing and rounding-up spare change). For essentially the most half, Betterment nonetheless maintains a number one place because it continues to strengthen alliances with full-service wealth administration corporations like Goldman and BlackRock to supply larger high quality merchandise. Nevertheless, Betterment solely invests in equities and bond ETFs – there are not any commodities or real-estate asset courses. This generally is a limitation for traders who wish to be concerned with these markets.

🏆 Prime Rated Providers 🏆

Our staff has reviewed over 200 companies. These are our favorites:

Key Differentiators

There are a number of issues that set Betterment other than different robo advisors. First, it’s tax loss harvesting is way more efficient. By swapping out equal index ETFs, Betterment is ready to keep away from the wash sale rule and claims so as to add as much as 2.66% to your portfolio efficiency.

Betterment’s partnerships with main funding banks additionally helps this robo advisor stand out. The Goldman Sachs Good Beta portfolio and BlackRock Goal Earnings portfolio are distinctive funding choices for top threat and revenue traders that you simply received’t discover at different robo-advisors. The local weather influence and social influence portfolio choices are additionally comparatively distinctive to Betterment.

Whereas our Betterment evaluation centered on its investing choices, Betterment checking and financial savings accounts are additionally a differentiator. Thanks to those accounts, Betterment is one thing of a monetary super-app. You’ll be able to care for money administration and investing all from a single account.


Because the oldest robo-advisor, Betterment is likely one of the most trusted manufacturers and a registered broker-dealer with FINRA. All money deposits are FDIC insured as much as $250,000 per Betterment account and investments are SIPC insured as much as $500,000.

Betterment presently has over $29 billion below administration, making them one of the trusted robo-advisors. Betterment additionally gives customer support by cellphone 5 days every week.

Who’s Betterment Finest Suited For?

Betterment is suited to a broad spectrum of traders. Skilled traders trying to have their portfolios routinely managed with out paying typical business charges for a human advisor will do effectively with Betterment. Traders with smaller balances that don’t meet the minimal account necessities with a full-service advisor may even profit from cost-savings. Newbies who’re utterly unfamiliar with investing and trying to enterprise into the market have low obstacles to entry with Betterment. Nevertheless, they learners could also be higher off beginning with a micro-investing app like Acorns. Merchants and self-directed traders that wish to choose shares and handle their very own portfolios are higher off with an internet brokerage account.


  • Nice for brand new and skilled traders on the lookout for low-cost portfolio administration companies.
  • Straightforward set-up and on-boarding.
  • Premium customers have entry to human monetary advisors by way of the app.
  • Low-fees in comparison with skilled human CFPs
  • Diversified investments by way of ETFs
  • Tax-Loss Harvesting (TLH) can increase efficiency positive aspects as much as a further 2.66%
  • Bigger number of ETFs together with secondary in addition to specialised theme-based portfolios


  • No commodities or actual property automobiles for funding
  • Untested (like all robo-advisories) in a bear market


Please enter your comment!
Please enter your name here

Share post:


More like this